Cute has long worked with operators of phone-paid services, helping them to deliver a great customer experience. From charity donations to competition entries and music streaming to bus tickets, everyday services are commonly delivered and paid for via a mobile phone. We help users get the best out of services, capture the feedback that drives future development and support user issues or complaints to a happy conclusion.

Technological advances have led to an explosion of on-demand and share economy marketplaces that ‘cut out the middle man’ and connect consumers with each other, peer to peer. Users share, trade, and access almost anything from places to stay to cars and taxis, equipment and products, experiences, skills and services. In doing so, economic communities are created where members are producers, consumers or both.

In this world of C2C markets, trust and “reputational capital” are vital, not least for the businesses managing the marketplace itself.  We understand both the challenges and the opportunities these user communities and markets create.  We work with businesses to help manage, support and nurture them in a way that both builds trust and loyalty and captures the invaluable contribution community participants can make to product and service development.